👋  Hello, I'm Lauren. Great to meet you.    

👋  Hello, I'm Lauren. Great to meet you.    

Experienced and professional Creative Marketing Leader

With over 15 years’ experience in engaging, tech-driven marketing, I am a Chartered and seasoned marketer driving brand growth, creative services and digital evolution.

Working in the notoriously competitive SaaS sector, I have vast B2B experience across high-growth, entrepreneurial businesses, developing strategies to evolve product positioning, value proposition and budget optimisation.

I drive key initiatives and increase global brand visibility, marrying in-depth software expertise with a natural creative flair. 

I love what I do, and I do it with great joy and endless exploration.

Areas of expertise

  • Strategic management across creative, brand and marketing projects

  • Extensive creative production experience, including art and video direction

  • Design-led approach, with over 20 years experience in digital design projects

  • Stakeholder, client and team management in a B2B SaaS environment

  • Vast experience in SEO, CRO, optimisation and website development

  • Multi-channel campaign creation, leadership, activation, and evaluation

  • Budget, team and resource management, with a broad commercial understanding

How I can help

Brand & creative

Digital
evolution

Growth marketing
approach

Aligned creative
strategy

Production,
execution & activation

Some of the brands I’ve worked with…